Enzo Carrini Eyewear
Brand Design, visual branding
Project Brief
Enzo Carrini Eyewear is a premium eyewear brand poised to enter the Moroccan market, offering a curated collection of stylish, high-quality optical frames and sunglasses. The brand blends Italian-inspired design aesthetics with accessible luxury positioning
Duration
2 months
Stack
Figma, Illustrator
Services
UI/UX Design, Development, Branding Support
Launch and establish Enzo Carrini Eyewear as a recognized premium eyewear brand in Morocco.
Build brand awareness, distribution channels, and a loyal customer base across key Moroccan cities.
Capture market share in the growing Moroccan eyewear industry, valued at an estimated $200M+ and expanding at 5–7% annually.
Rising disposable income among urban middle class
Increasing awareness of eye health and vision correction needs
Fashion-conscious youth demographic (60%+ of population under 30)
Growing tourism industry (especially in Marrakech, Tangier) boosting demand for luxury & lifestyle products
